Snap Fitness and Hoops Capital reunite for upcoming NBL & WNBL seasons

Hoops Capital are delighted to be welcoming back Snap Fitness as an Official Partner for the upcoming NBL & WNBL seasons.

Snap Fitness partnered with Sydney Kings last season during the Hungry Jacks NBL Finals, and this year, the leading Australian fitness provider will be partnering with both our Sydney Kings and Sydney Flames for NBL27 and WNBL27. The partnership will see Snap Fitness feature across game day signage, club digital channels, and also, keep your eyes peeled for their gameday activation at our Sydney Kings home games against Melbourne United on 29 December and 10 January.

Hoops Capital Chief Commercial Officer, Amanda Farag said of the partnership: “We couldn’t be more pleased to be welcoming back Snap Fitness this year, following on from having them join us for our historic NBL Championship-winning series last season.

Snap Fitness are a leader within their industry, and not only are we delighted to have them returning as a partner this year, but also to have the partnership extended across our Sydney Flames as well as our Sydney Kings. We can’t wait to see how this partnership continues to connect and engage with our passionate fanbases.”

Snap Fitness CEO, Chris Caldwell also shared his thoughts on the partnership.

“After sampling partnership success in the 2026 NBL Finals campaign Snap Fitness is thrilled to continue our partnership with the Sydney Kings and Flames into the upcoming 2027 season,” said Chris Caldwell, CEO of Snap Fitness.

“This collaboration is about community, positivity, and helping people realise what they’re capable of. Together with the Sydney Kings and Flames we’re committed to encouraging fans and members to pursue healthier, more active lives, both in the arena and beyond, ideally at one of our 300+ Snap Fitness clubs in Australia.”

To celebrate the partnership, Snap Fitness are offering our loyal Sydney Kings and Flames fans with a free 3 day membership, plus, join, and get 6 weeks free. Click here for more details!