Make the right connections
Meet business leaders and decision-makers from across the Hoops Capital network.
New program Launching for the 2026/27 season
Where Basketball Meets Business
Build valuable business relationships through the network, experiences and connections of Hoops Capital.
No obligation — a short call with the Hoops Capital commercial team.
Part of the Hoops Capital partner network
Hoops Capital partners include Harvey Norman, Hostplus, AAMI, Hungry Jack's, FREECITY, Foot Locker, Power Potential, Chameleon Touring Systems, Waterview in Bicentennial Park, Reclaim the Game, Novotel Sydney Olympic Park, Ticketek, Afterpay Arena, Zone 34, Belgravia Apparel, TRNR, Musashi, 2XU, Salon Warehouse, Sports Entertainment Network, Triple M 104.9, The Salvation Army, What Ability and MJP Commercial Sport Strategy.
Proof
A Network Worth
Being Part Of
This isn't a plan. It's a program we've already run — with the calibre of people in the room to prove it.
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Business guests
Our inaugural Kings Day Panel featured Luc Longley, Andrew Bogut, Brian Goorjian and Matthew Denholm, moderated by the Australian Financial Review's Zoe Samios.
November 2024 · Hoops Capital East
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Attendees
Our Women in Sport & Leadership panel in partnership with Forbes Women, with opening remarks from the NSW Minister for Sport and moderation by Forbes Australia's Editor-in-Chief.
March 2025 · In partnership with Forbes WomenPrevious speakers and participants have included
Previous speakers and participants have included Robyn Denholm, Katie Page, Luc Longley, Andrew Bogut, Brian Goorjian, Lauren Jackson, Matthew Denholm, Zoe Samios and Sarah O'Carroll.
The network
Two Clubs.
One Network.
Basketball2Business opens both sides of the house. Members move between the NBL and the WNBL, across two fan bases, two partner rosters and two very different rooms.
National Basketball League
Sydney Kings
Australia's most decorated basketball club and the biggest draw in the NBL. Game days at Qudos Bank Arena put your people in front of a crowd that corporate hospitality cannot replicate.
Women's National Basketball League
Sydney Flames
One of the WNBL's foundation clubs, and the fastest route into Sydney's women-in-business and women-in-sport network — the room behind our Women in Sport & Leadership series.
Australia's largest basketball entity — Sydney Kings, Sydney Flames, Youth League, Hoops Academy and facilities.
Why Hoops Capital
Your Connection to
Sport and Business
Hoops Capital sits at the intersection of professional basketball and business.
Through the Sydney Kings, Sydney Flames and our wider basketball operations, we bring together a growing community of corporate partners, business leaders, members and decision-makers. Basketball2Business opens that network to organisations looking to create meaningful new relationships.
- 5Arms of the business — Sydney Kings, Sydney Flames, Youth League, Hoops Academy and facilities.
- 2Professional clubs competing in the NBL and WNBL, with a highly engaged member and fan community.
- 1Ownership group of national leaders in sport and business, including Robyn Denholm, Matthew Denholm, Luc Longley, Andrew Bogut and Paul Smith.
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