Sydney Kings and Flames re-sign with Reclaim the Game

The Kings and Flames are proud to re-sign with the NSW Government’s Reclaim the Game initiative. In this partnership, the Kings and Flames have committed to not to taking on betting sponsors and to raise awareness about the risks of gambling and gambling harm. 

As well as challenging the idea that betting is a normal part of sport. the program aims to help people reduce their risk of gambling harm and seek support when they need it. 

The Sydney Kings and Flames have been proud long-term partners of Reclaim the Game and are excited renew the partnership. We acknowledge the importance of our home games and the environment around them and strive to always be family-friendly and welcoming to those of all ages. 

Kings and Flames fans will see Reclaim the Game messaging in and around the clubs, not limited to on-court signage and LED, player-led content and an annual survey to Kings and Flames fans regarding their attitude to wagering. 

This partnership and the deliverables are used to raise awareness about the harm that gambling can cause, as well as promoting support services for those who need it.