Prism connects with Kings to reveal new dimension of defence

The Sydney Kings are delighted to announce a partnership with Prism Global Group.

Soon to introduce a unique financial infrastructure to the global equity markets, Prism will become the club’s financial partner. 

For both home and away games, the team will crown a Prism 'Defensive Player of the Week', celebrating performance, strategy and court vision.

Prism CEO Alev Dover feels the Kings' strong defensive strategy aligns well with Prism’s financial product offering," Dover said.

“Prism is about creating new connections between people and turning those relationships into innovative ways to invest.

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"It started as a coming together of like-minded individuals and continues to be powered by a strong spirit of collaboration and enthusiasm for the game.

"In that way, we’re very aligned with the team and its fans.”

Prism’s unique perspective on financial markets connects the diversity of objectives in the market to unlock value and performance potential.   

“We’re so pleased to partner with the Sydney Kings to become the club’s financial partner and principal partner of the club’s Corporate Program,” Dover said.

“The club’s strength in creating connections and cultivating its community is really what captivated us, ultimately revealing the parallels between our brands.”

Hoops Capital CEO Sean Nicholls loves the fact Prism pushes the boundaries of traditional market paradigms with evolutionary technology.

“As an organisation, we like to push boundaries and innovate, and that spirit of innovation is central to Prism`s approach," Nicholls said.

"We’re very excited to bring Prism on board as a partner and look forward to what is no doubt going to be a long-term relationship.”

As Prism continues to bring forth its unique infrastructure to global markets over the coming year, Nicholls feels that 2023 will be a big year for both teams.

“The NBL23 season has already achieved a great start both on and off the court, and we always love watching our sponsors succeed alongside us," Nicholls said.

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