Gatorade joins the Brydens Lawyers Sydney Kings

The Hungry Jack’s National Basketball League (NBL) today announced global sports drink brand Gatorade will partner with the league for the 2020-21 season.

Under the partnership, Gatorade will also become an official partner of the Brydens Lawyers Sydney Kings with highly effective hydration and electrolyte products.

Gatorade branding will feature during the broadcast of NBL games throughout the 2020-21 season to highlight players who are elevating their team on the court.

They also feature heavily within the Kings inner sanctum at practice, and have become an essential component of the teams high performance, preparation and recovery processes.

Sydney Kings Chairman and owner Paul Smith who has a long-standing relationship with Gatorade was pleased to be welcoming them into the Kings fold. 

“The Kings ownership group, Total Sport and Entertainment (TSE), has enjoyed an agency partnership with Gatorade in Australia spanning more than 20 years” Smith said.

“Gatorade has been one of our longest standing clients who we have a wonderful relationship with, and we are delighted to see them partner with the NBL and joining the Kings family. We’re also excited by the opportunity to be able to help Gatorade grow its footprint in basketball within Australia”.

Head of Marketing at Gatorade Tracy Hardwick said she was also looking forward to partnering with the Kings for the NBL21 season and beyond.

“Gatorade has been weaved into the fabric of basketball globally for decades, so we’re excited to be partnering with the Sydney Kings here in Australia to hydrate their players and assist them in their quest for peak performance.”


About Gatorade

Gatorade is a scientifically formulated sports drink designed to help replenish the body after physical activity. Gatorade products, a division of PepsiCo, are at the forefront of the global sports drink market. For more information and to view a full list of Gatorade products available, visit https://gatorade.com.au/.