Sydney Kings gain elite recovery advantage with Power Potential

Sydney Kings owner Hoops Capital has partnered with Power Potential for the NBL 2025/26 season.

Tucked inside Alexandria’s The Mill, Power Potential is a state-of-the-art sanctuary where infrared saunas, contrast plunge pools, Normatec compression, and hyperbaric therapy come together with high-tech systems like Zebris gait analysis and VO₂ performance scans.

“We were blown away by Power Potential’s bold vision of recovery,” says Hoops Capital Chief Commercial Officer Amanda Farag.

"Innovation fuses with holistic wellness to create a game-changing experience and we are excited to partner with them this season.”



Power Potential CEO, George Psyhogios and Clinical Director Efrem Bunguric also spoke of their excitement on the partnership.

“We are delighted to be working with they Sydney Kings and Sydney Flames. Both of these clubs have such a rich history and passionate fanbases, and we couldn’t be happier to now be part of their partner network.

“Power Potential envisions a world where elite level Wellness and Recovery is accessible and achievable for everyone."

"We aim to be at the forefront of wellness and recovery, integrating modern medicine practices with science-backed innovative techniques to offer a comprehensive approach to health.

"Our vision extends beyond physical healing; we seek to foster mental and emotional wellbeing, creating a harmonious balance for our clients.

Realise your full health and fitness potential with Power Potential.”

Power Potential will feature across the Club’s social channels throughout the season, as well as providing exclusive offers to Sydney Kings members.

You can find out more about Power Potential here.

To celebrate the partnership, Power Potential are offering Sydney Kings fans a 10% discount on their services (excluding physiotherapy). Call 02 8530 0441 and quote ‘HOOPS’ to take advantage of this fantastic offer.