Sydney Kings extend partnership with Hard Yakka

The Sydney Kings are thrilled to announce the continuation of their enduring partnership with the legendary Aussie brand, Hard Yakka, for the NBL25 campaign.  

This marks the third consecutive season where Hard Yakka will be the exclusive workwear partner of the Hoops Capital club, solidifying a collaboration that celebrates hard work and toughness both on and off the court. 

This year, the Kings and Hard Yakka will unite once again at Qudos Bank Arena for all 14 exciting home games.  

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Fans can look forward to the highly anticipated Hard Yakka – Hardest Working Player award, spotlighting each game’s standout performer across social media after every fixture.  

This award is more than just a recognition; it’s a celebration of the relentless determination that both brands embody, presented with dynamic game day footage and highlights featured across both the Kings’ and Hard Yakka’s channels. 

But the excitement doesn’t stop there.  

Hard Yakka is stepping up its game by sponsoring a key award at the club’s end-of-season presentation evening, as well as supporting the exclusive ‘Coaches Circle,’ offering some of the best seats in the house, right by all the courtside coaching action. 

Watch Sydney's Take The Throne NBL25 season launch video via the Sydney Kings' YouTube channel above. While you're there, be sure to hit subscribe, to ensure you never miss out on any of our great videos.

Hoops Capital executive director Matthew Denholm is excited to have Hard Yakka back as part of the Kings family, as the club prepares to tip-off its blockbuster NBL25 season against Adelaide at the first-ever HoopsFest on Sunday, September 22.  

"The Kings are thrilled to partner once again with Hard Yakka,” said Denholm. 

"We know there is nothing tougher than winning on the court and the knowledge that we will need grit and resilience to try to achieve the goal.  

“With this partnership, we are squarely with a brand that has shared hard-working values - it is a great fit.” 

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Jayne Willmott, head of marketing at Workwear Group, also expressed her enthusiasm for the continued collaboration:  

“The new season brings a great new opportunity for our brands, Hard Yakka and Sydney Kings,” Willmott said. 

“Our partnership continues to grow year after year, and our relationship with the passionate Kings' fan base. Hard Yakka is built on being tough, aligning perfectly with the Sydney Kings brand of tough, that we see game after game, on and off the court.  

“We're looking forward to a fantastic season ahead" 

Don’t miss the Kings’ first home game of the NBL25 season on Sunday, September 29, as they take on their fierce NSW rivals, Illawarra, at Qudos Bank Arena.  

Be sure to grab your tickets now for the 2:15 pm tip-off and witness the power of this unstoppable partnership in action!