Sneaker Royalty meets Hoops Royalty: Foot Locker locked in with Kings and Flames

Sydney Kings and Flames ownership group, Hoops Capital have announced a new partnership with Foot Locker. The world-renowned retailer will bring its iconic passion for sneaker and hoops culture to the Kings and Flames family from season 25/26.

This multi-year partnership will see Foot Locker integrate into Kings and Flames game days through signage and activations, adding to the overall match day experience for our fans.  As an Official Partner, and to celebrate this new partnership, Foot Locker is offering fans $40* towards their next purchase. 

“This partnership is a great addition to the investments Foot Locker already makes into basketball across Australia and Zealand. We are excited to add value to the fan's game day experience through the strong presence we will have at Kings games,” said Foot Locker Senior Director of Marketing for APAC, Brendan Graham.

“We also look forward to positively impacting the greater Sydney region and both professional leagues through our involvement with the Sydney Flames and Hoops Capital.”

Foot Locker is a leading footwear and apparel authority that unlocks the inner sneaker-head in all of us, with a strong history of sparking discovery and igniting the power of sneaker culture. It is a destination that our professional players and fans alike have an important relationship with.

Chief Commercial Officer Amanda Farag, “We are very happy that Foot Locker has chosen to come on board as a part of the Hoops family. We are looking forward to a fruitful partnership that harnesses the energy of basketball and creates exciting opportunities for our fans,” she said.

For more about Foot Locker and to shop now, click here.

*To be eligible for the $40 off, fans need to spend $300 or more in a single transaction at footlocker.com.au or footlocker.co.nz or in-store in Australia or New Zealand between September 14, 2025 and October 10, 2025. Apply the code FL40 at check-out  or mention this article in-store to redeem the deal (terms and conditions apply, some exclusions apply).