Kings to continue with historic logo

The Brydens Lawyers Sydney Kings are thrilled to announce that the Club will continue to use its current hero logo, incorporating the iconic Sydney Opera House sails, heading into the NBL21 season.

This is an exciting announcement for the Club, its members and fans, and the entire Sydney sporting community who have come to know and love the Kings brand mark, which has been an integral part of the Club’s history since its inception in 1988.

Kings CEO Chris Pongrass said the finalisation of the brand licence agreement and ongoing partnership between the Brydens Lawyers Sydney Kings and the Opera House was a positive result. The agreement permits the Kings to continue to use the Sydney Opera House image as part of the club’s logo, with the previous commercial offer extended for the next three years.

“We’re really pleased to announce our ongoing relationship with the Sydney Opera House Trust,” Pongrass said.

“It’s an exciting day for our fans and members who have such a strong connection to the Kings brand, which incorporates the famous Opera House silhouette. We are thrilled that this agreement will enable the continued use of the Kings hero mark and keep the Club’s rich history alive. We have appreciated everyone’s patience as we finalised the agreement, but the end result is one that we can all celebrate.”

“Along with the NBL, I’d like to thank the Sydney Opera House Trust for its commitment to the Kings and basketball in Sydney. We look forward to continuing this positive and longstanding partnership into the future,” Pongrass said.

From Astronauts and Bruins, to Supersonics and Westars, and finally to the Kings of basketball, such has been the journey of the three-time NBL Champions, the Sydney Kings and their iconic logo. Over the past 31 seasons, the story of the franchise born out of two teams who were arch-rivals has been a rollercoaster, culminating in a recording breaking NBL20 campaign.

Sydney Kings Legend Damian Keogh agreed it was a great outcome to see the current hero logo continue.

“When the Kings began in 1988 it really put basketball on the map in Sydney, and the iconic logo featuring the Opera House outline was synonymous with the city and the team. It is great news the logo will continue to live on into the future” Keogh said.

As has been the case in previous seasons, the Kings will continue to develop and utilise secondary marks that fans will see across the Club’s digital platforms, in-game and in broader merchandise, on player uniforms, and throughout design concepts. For more on this, you can check out some of the Club’s new merchandise, here.

The Kings will welcome back their fans and members to Qudos Bank Arena for their first home game on Sunday January 24 against the Skysport NZ Breakers.

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