Kings power NBL to unprecedented numbers

Three weeks into the new season, the Hungry Jack’s National Basketball League (NBL) is as hot as ever, with broadcast numbers, attendances, and digital engagement continuing to rise at unprecedented rates - thanks to the help of the two-time reigning champions Sydney.

Broadcast audience has increased by more than 40 per cent year-on-year, with more people locked into the NBL on ESPN.

The international footprint of the NBL’s broadcast also keeps expanding, with every game in the USA on ESPN3.

GRAB YOUR TICKETS TO THE KINGS' HOME MATCHES NOW

Basketball fans are also filling the grandstands, with attendances up 17 per cent and stadium capacity at more than 80 per cent for the season to date.

There have been four sell-outs so far and 10 games with a crowd of over 8,000 - including the Kings' first two home fixtures of NBL24.

The NBL App has boomed with a 57 per cent increase in downloads, while traffic to the app and website has jumped almost 50 per cent.

On the court, the season is tracking to be the closest ever, with the margin of victory across the first 22 games the smallest in league history.

“We set some very ambitious goals before the start of the season and the results have exceeded even these aggressive targets,” NBL CEO David Stevenson said.

“The feedback across the board has been incredible and we are seeing tremendous uplift across broadcast, attendance, digital engagement and several other key areas that we identify as critical growth indicators.

Watch the NBL's Alex Toohey feature via Sydney Kings' YouTube channel above. While you're there, be sure to hit subscribe, to ensure you never miss out on any of our great videos.

“With another massive round ahead, including marquee match-ups like the 36ers vs Wildcats, United vs Breakers and Kings vs JackJumpers, we look forward to seeing the unprecedented growth continue.

“There’s so much significant growth when it comes to our great game and the league itself, and we intend to keep improving our product and experience to ensure our fans enjoy every touch-point we provide them - whether it be watching games on TV or coming to our stadiums for a truly unique, family-friendly experience.”

The Kings next take the court on Sunday, October 22 when they host Tasmania at Qudos Bank Arena from 3.45pm AEDT.