Kings 'hate' a symptom of success
By
By Dan Woods for NBL.com.au
27 Feb
1
min read


Reigning NBL MVP Xavier Cooks hit headlines over the weekend with his ‘Sydney against the world’ comments to News Corp.
The Kings approach the Championship Series as red-hot favourites to defeat a resurgent New Zealand Breakers, and Cooks – who also won last year’s Finals MVP award – once again holding the key to his side’s hopes.
A championship winner in his own right with Melbourne United in 2018. Peter Hooley says the perceived dislike towards the Kings is a result of their success over the past two years.
“Let’s be honest, if you’re not a Sydney Kings fan, player, or involved in the organisation you don’t want them to win because they won last year. They’re the benchmark,” Hooley said.
STAY UP TO DATE WITH THE KINGS' NBL23 FINALS INFORMATION HERE
“That’s what always happens. Any time a team is successful for an extended period of time – not just a once off championship – that’s when everybody wants to see them fall down. We’ve seen it all over the world.
“He’s walked the walk for some time now and he’s had a tremendous 18 months in his career, so why wouldn’t you?
“The Kings are the benchmark, they won last year, they’ve reloaded and finished top, they’ve got home court advantage in the Championship Series.”
With just under a week till our first game of the Hungry Jack's NBL Grand Final Series, the Kings need to secure three wins to go back-to-back.
— Sydney Kings (@SydneyKings) February 26, 2023
Be there to help defend the crown at Qudos Bank Arena 👑 Tickets are available for games 1 & 3 🎟 https://t.co/t4lRVPyqQb#WeTheKings pic.twitter.com/SgPQcCJeVY
As part of his wide-ranging interview with News Corp, Cooks stated the impact of fans negatively discussing his team on Twitter, saying that he “doesn’t care” about the social media side of things.
Hooley has attempted to cool the potential war of words between Cooks and fans of the Perth Wildcats, saying that social media is a place where you can find discussion points on anything and everything.
“You can find whatever you want to hate out on Twitter, you just have to go searching for it,” Hooley said. “I saw someone on Twitter who hated Air Bud the other day.
“He talks about how proud he is of the things they’ve done in Sydney, it’s true. If you take away the ‘if you hate the Kings’ - the market they’re trying to break into and how they’re doing is, you have to give them massive kudos for that.
“In the end I think Sydney will be the team to beat, but they’re going to have a tough battle on their hands.
“That’s all we can ask for as fans.”
Tickets to games one and three of the Kings' Championship Series at Qudos Bank Arena are available here.

29 May
Bigger rivalries, bigger crowds, bigger moments: Kings release NBL27 schedule

27 May
Term 3 2026 Youth League Registrations Are Now Open

19 May
The Josh Giddey experience

22 Apr
NBL and Nine unite to become Australia's home of Free-To-Air basketball

17 Apr
Kings re-sign Leaupepe on new two-year deal

10 Apr
Thank You Bruce

8 Apr
Sydney Kings thank fans and first responders after medical emergency at Championship decider

6 Apr
Sydney Kings are the 2026 NBL Champions

2 Apr
Don’t wait: Championship Decider selling fast for Easter Sunday

1 Apr
Kings Head to Game 5 Decider

30 Mar
A club statement

30 Mar
Kendric Davis grows as a player and leader

29 Mar
Kings win game 3 in front of record crowd

28 Mar
Kings expecting electric atmosphere in Game 3

27 Mar
Kings set to bounce back at home

26 Mar
Hoops Capital Extends Partnership with RWS Global
Support your team with the latest gear
Grab your latest team releases before they're gone.

Get the latest Team Updates
Breaking news & special offers. Direct to your inbox.
