Kings contribute to NBL's rapid rise

The NBL is riding a wave of huge momentum, continuing its incredible rise on the back of a significant uplift in growth metrics across the board last season.

The Hungry Jack’s NBL25 season is currently experiencing an increase of 34 per cent on average audience on ESPN compared to the average audience for the whole of last season.

The jump comes after a 26 per cent increase in broadcast audience on ESPN last season.
  
“It has been a sensational start to the season, and we couldn’t be happier with the growth trajectory and position of the league, especially the performance on our primary broadcast partner ESPN,” NBL CEO David Stevenson said.

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“The NBL is still the fastest growing sporting league in Australia and that has been underlined by yet another jump in ratings, as more fans engage with world-class basketball week after week.
 
“I want to give a massive thanks to all our clubs, fans, commercial partners, and venues for their unwavering commitment and support in helping our League continue its rapid growth journey.
 
“We remain focused on driving growth as the intensity and competitiveness of the season goes to another level.”
 
Strong TV ratings have been complemented by fans streaming through the gates, with 11 sell-out crowds already recorded in Melbourne, Adelaide, Tasmania, and Perth, up from seven sell-outs at the same time last season.

More than 300,000 fans have attended games this season, including more than 40,000 across the Kings' four home matches in NBL25, as the NBL remains one of the best sports entertainment products in Australia and New Zealand.

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The digital footprint of the NBL is also expanding, with a 40 per cent year-on-year growth in social following, a 36 per cent rise in app downloads and a 33 per cent increase in website and app visits, showcasing fans are more engaged than ever with the League. 
  Brian Goorjian’s team next host the South East Melbourne Phoenix on Friday, November 8 from 7.30pm AEDT. 

Tickets to this game, which is the Hoops Capital club’s annual home Indigenous Round clash, are still available here.