Hoops Capital teams up with Belgravia Sports Apparel

Hoops Capital, the entity that encapsulates the Sydney Kings and Sydney Flames, is excited to announce a new partnership with Belgravia Sports Apparel. 

The partnership will see Belgravia Sports Apparel become an official off-court merchandise supplier to Hoops Capital. 

As part of the deal, the club will launch an exclusive retail range available through the Sydney Kings and Flames clubs' stores, as well as on home game days. 

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Hoops Capital's chief commercial officer, Amanda Farag, is excited to partner with Belgravia Sports Apparel for the start of the 2025-26 season.  

"We're thrilled to welcome Belgravia Sports Apparel to the Hoops Capital family," Farag said. 

"I'm particularly excited to see all our loyal fans decked out in our upcoming exclusive retail range, which will make the brands even more synonymous with one another." 

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Echoing Farag's sentiments about how beneficial this partnership will be for all brands,   

Belgravia Apparel's  head of elite sports Joe Siciliano.

“We are excited to collaborate with Hoops Capital and the opportunity it presents to introduce a great new range of merchandise that we’re sure the Hoops Capital passionate supporter base is going to love,” Siciliano said.

Stay up to date with all of Hoops Capital's off-season news here.