Hoops Capital Extends Partnership with RWS Global

Hoops Capital, the home of the Sydney Kings and Flames have announced that they have extended their partnership with RWS Global, the leader in live production across sport and entertainment, to further their game day experiences and elevate the fan engagement of all fans. 

The newly expanded multi-year partnership builds upon a successful creative relationship originally forged over a decade ago. Since then, both parties have enjoyed working together to deliver evolutionary viewer experiences across the Kings and Flames seasons. 

Hoops Capital have led the way in providing a unique game day experience for their members and fans. In partnership with RWS Global, the two organizations have successfully collaborated to create an invigorated, crowd engaging, party-like atmosphere that brings the venue to life for each of the Kings and Flames game nights. Highly regarded in the Australian sporting industry, the teams have relished in the atmosphere that has been intentionally created to engage with every fan, and they look forward extending this working relationship well into the future. 

Mark Thompson, Hoops Capital CEO said “We have made Qudos the hardest arena to play in for visiting teams this year, and we plan to continue this year on year creating a fortress for both our professional teams. RWS Global have been there every step of the way matching our on-court energy rocking Qudos Bank Arena and Quaycentre and hyping the crowd into a frenzy through their electric game presentation.” 

“We are incredibly proud to extend our partnership with Hoops Capital,” said Scott Horton, RWS Global’s Executive Vice President, Sports Production. “The high energy, immersive environment we have created at Qudos Bank Arena is absolutely electric thanks shared commitment between Hoops Capital and RWS Global to put both the fans and the team at the centre of the experience. We are excited to keep building on that momentum in the forthcoming seasons.”