Crunch time to continue as Pringles renews deal with Kings

The Sydney Kings are thrilled to announce that Pringles is back for a second season as the team’s official Salty Snack Partner.  

During the NBL25 season, Pringles’ deal will include being the player sponsor King #237 Kouat Noi, as well as the new in-game activation, the Crunch Couch.  

The latter could see you and a friend enjoy one of the Kings’ 14 home games at Qudos Bank Arena from a fully catered luxury Pringles Crunch Couch, which will be awarded to fans who show off their best ‘pop off’ celebration during a fixture.  

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Hoops Capital executive director Matthew Denholm is excited to have Pringles back for a second season, to see the two brands continue to grow together.  

“We are thrilled to partner with Pringles again for the second year as the Sydney Kings’ official Salty Snack Partner,” Denholm said.  

“This season, Sydney Kings will be helping Pringles bring their summer campaign to life at each home game with the Pringles Crunch Couch.”  

Echoing Denholm’s sentiments is Pringles’ senior brand manager salty snacks, Ileana Andrei.  

“This year’s campaign is all about bringing the crunch of Pringles closer to the crunch of the game,” Andrei said. 

“Watching the game from the comfort of your couch at home is great, but it can never fully capture the electrifying atmosphere of being live in the stadium.  

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“The Pringles Crunch Couch delivers a courtside experience like no other - the energy, the excitement, the exclusive perks, and the connection with fellow fans and players will make for an unforgettable experience.”  

The Sydney Kings’ next home is on Sunday, October 13 against the Cairns Taipans – tipping off at 2.15pm AEDT.  

Tickets to that Qudos Bank Arena fixture are still available here.