Sydney Kings announce partnership with Freecity for 2025/26 season

The Sydney Kings has partnered with Freecity for the NBL 2025/26 season. 

Where innovation meets urban renewal Freecity Group is a privately-owned Australian property development group based in Sydney, specialising in creating dynamic urban renewal projects and crafting community-focused environments that enhance the quality of life, work, and recreation.

The partnership will also see Freecity join the Kings’ Basketball to Business program - a unique network bringing together corporate partners through the shared passion of basketball. 
 
“We’re excited to welcome Freecity into the Kings’ family,” said Sydney Kings Chief Commercial Officer, Amanda Farag. 
 
“Freecity’s focus on community and connection aligns perfectly with our values. Together, we look forward to creating memorable experiences for fans and building meaningful relationships with our wider partner network.” 
 
Jerry Huang, Freecity’s Co-founder and Chairman said “We’re thrilled to announce Freecity’s first sporting partnership with the Sydney Kings for the 2025/26 NBL season.”
 
“As a major developer at Sydney Olympic Park, we see this as a meaningful step toward deeper community engagement and long-term collaboration with Hoops Capital, the owner of the Kings”.
 
“Freecity branding will be featured throughout the season, and we’re excited to be courtside with the Kings community and look forward to building something great on and off the court” said Huang.
 
You can learn more about Freecity here.