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Hoops Capital brew up partnership with Akasha

10 November 2022

2 mins read

Hoops Capital is thrilled to announce they've partnered with Akasha Brewing Company for the next two seasons. 

Fresh out of Sydney's Five Dock, Akasha, whose motto is 'great beer is our everything', delivers what hop-lovers everywhere have longed for – flavourful, crisp and refreshing craft beers that will make a believer out of anyone. 

The deal will see Akasha, who brewed Sydney's official Champions Lager last season, will become the Kings and Flames' official beer partner until the end of the 2023-24 season. 

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Hoops Capital CEO Sean Nicholls believes the Sydney-based company, founded in 2015, aligns perfectly with the lifestyle and culture his brand is developing on and off the court. 

"Here at Hoops Capital, we're dedicated to growing our brand and aligning with different aspects of sports culture, including music, entertainment, food and beverages," Nicholls said. 

"Similar to us, Akasha is proudly Sydney and has been making noise in their industry for some time, shown by their ever-growing range - which now includes a range of award-winning core beers and roster of unique and exciting limited releases. 

"As such, I'm confident this partnership will help grow both brands and take them to new heights." 

Dave Padden, CEO and founder of Akasha, whose products will be made available to premium seating holders at all Kings games in the pre-game chairman’s function, was excited to team up with two of Sydney's top sports entities. 

"Supporting our local community is an important part of our culture here at Akasha and we are beyond excited for the opportunity to partner with the Sydney Kings and Sydney Flames for the 2022/2023 season,” Padden said. 

“Both teams are famous for their hard work, passion and dedication. 

“These are qualities we believe in deeply at Akasha and are at the heart of everything we do. We couldn't be prouder to support these teams as the official beer partner.” 

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